The Force


At In Full Force, we’re no ‘Jack of all trades, master of none’.  Sure, we employ some amazing creative and strategic talents, but we’re proud to be a small, passionately dedicated team with abundant resources that make it possible for us to bring every marketing discipline to work for your brand.

Our Story

Originally launched in 1992 as O’Brien Public Strategies – a strategy-focused PR firm – In Full Force has evolved to deliver integrated marketing solutions that create tangible results for our clients.  What exactly does that mean?  It means that we take your marketing budget and put it to work – In Full Force – for your organization. No matter what your marketing goals, we work with you to find the best solutions to connect you with your customer.

Whether you need advertising to herald your brand, media relations to provide third party endorsement, direct mail to drive consumers to your product, or that perfect strategic partner to position you persuasively in the market place, In Full Force finds the perfect fit for you and your brand.

We created In Full Force because our clients need more than a basic advertising or public relations campaign to drive their business.  Our clients need to interact with their customers and engage them in ways that they’ve never done before. 

At In Full Force we understand that it takes more than traditional marketing techniques to excite and engage consumers in today’s frenzied marketplace.  It takes innovation.  It takes passion.  It takes a firm that will work – In Full Force – to find the right marketing solutions that go above and beyond the ordinary to achieve your ambitious business goals.

Julie O’Brien Fairweather , Leader of the Force – from TV news reporter, to media relations guru to today’s branding expert…