In This Issue

Not So Fabulous February … I Own You This Year!

Cupid Is Stupid

Bee Your BFF’s Valentine This Year

Sunshine in a Bracelet

Passport to that Stylish Glow

Facebook Does Well By Doing Good!

Walk the Red Carpet you Fabulous Girl!

Or If You Don’t Like to Walk On the Glamorous Side

Our Fabulous Lady of the Month! january 2008

Robin Hauck

Dawn Tardiff Owner BodScience

Perhaps you’ve seen her at our Fabulous In Full Force events. Or maybe you have visited her amazing Beverly, MA spa. But if you haven’t met Dawn Tardiff yet, make sure you do. I know my recent trip to her BodiScience Holistic Day Spa was a life-changing experience for me. I had just finished a stressful year hunched over my laptop, working ridiculous hours, eating a tragically flawed diet, excluding exercise and totally sacrificing sleep. But lucky me, I had in my possession some magical gift certificates to BodiScience Holistic Day Spa. So off I went to have treatments from head to toe! I walked out feeling like a million bucks.

The next day, I felt like I had been hit by a train. Every weakness in my body revealed themselves to me. It was like my body had finally woke up and said, “What, are you kidding me?”. The services I received from Dawn Tardiff’s amazing spa were tailored for me. Because it’s Dawn Tardiff’s philosophy that a spa should treat the “whole you” to create remarkable results. It’s a holistic approach to beauty where each treatment is provided based on your own personal skin condition, body shape, and Chinese biorhythm.

And sure, most of us do expect to walk out of a spa experience feeling renewed. But in my case, I ended up with the bold awareness that I was totally out of whack. The treatments I received at BodiScience made me realize that my body really couldn’t take much more stress. It’s almost as though all of the toxins that were the result of my unhealthy lifestyle had built up somewhere in me. And BodiScience unleashed them. It was a startling and painful wake up call. I have since changed my diet, gone back to the gym, and now take the time to breath deeply. You don’t get that wisdom from any cookie cutter spa. That’s what you get from Dawn Tardiff’s BodiScience Holistic Day Spa.

You see, Dawn’s motivated by her own mother’s fight against breast cancer and the reality that how we treat our bodies can affect our long term health. She is expert at what’s best for your overall well being, the inner and the outer beauty. She’s dedicated a business to bringing that to life for many women every day. It’s her passion. And I am so thankful that her passion influenced my life. Because of Dawn, I am living my life more in full force than ever.

If you live North of Boston, you owe it to yourself to experience her expertise. If you live elsewhere, make a day trip out of it. You’ll be glad you did. To learn more, visit www.BodiScience.com.

Not So Fabulous February … I Own You This Year!

Ahhh, February, the month of hearts and flowers. Right? Or is it the month of slushy, cold snow, grey days, and that horrible holiday that always seems to makes you feel less loved than you’re supposed to. No matter how you look at it, February isn’t the most popular month for many people. Me included. That’s why we have to look for the small things in life that bring a little sunshine to our day and make us feel like we’re the most fabulous person around.

Instead of waiting around for your special someone or that amazing someone to-be-named-at-a-later-date to create a magical night of romance on Valentine’s Day, create the moment yourself. And, you know that friend who always seems to be looking for love? Send her a personalized note on V-Day that makes her realize that, with a friend like you, who needs a guy anyway?

Or if you want to be all about YOU this month, that’s okay too. Purchase a fabulous bauble at a killer price. Mark your calendar for a night of early spring indulgence. Or browse facebook with reckless abandon reconnecting with old friends, learning about some fabulous new places and worthy causes, and making some new friends along the way. Put on your best gala dress and walk the red carpet on Emmy night or just make it a t-shirt instead!

After all, it’s February and there’s not much else to do anyway. So take control of February this year! Say it out loud ladies … “February, you will not make me feel like crap this year! “ Create your own romance and love the one you’re with. Tell a friend that if she were a guy, you’d totally be into her. Treat yourself to that rare indulgence. Plan to attend some incredible events. And start making plans for a fabulous spring … because February only has 28 days for a reason!

Cupid Is Stupid

Cupid Is Stupid Who Needs Cupid? Not us, right? Well, with an event like this that’s never been truer. Create your own romance this Valentine’s Day and have some fun while you’re at it. This Friday, February 6th, 2009 from 7 to 10 p.m. at The Greatest Bar at 262 Friend Street in Boston.

Come sip, savor and sample some treats that will make your V-Day sizzle. Add Pure Romance to your night. Try a taste of Ménage à trois and chocolate that will make you skinny not fat. Or really kick up your heels and do a little pole dancing! Or if you’re just not that into V-DAY, simply have a fun night out with friends! And what’s more … it’s all free! All you need to do is grab your girlfriends … and bring the boys too… then let us know you’re coming by e-mailing Julie@InFullForce.com or simply clicking here!

Bee Your BFF’s Valentine This Year

Bee Your BFF’s Valentine This Year We all have a girlfriend – or ten – who dreads Valentine’s Day like the plague because there’s no guy in her life to make it special. I say, who needs a guy anyway? This year, make her day special with a little love note from you.

That’s right, I’m not talking about an email here. I am talking about sitting down with pen in hand and writing her a little letter to let her know just how fabulous she is. It will be the best Valentine she’s ever received! And we have the cutest little note cards for you to toast that friendship. They’re hand-created by Nicole Mitsakis’ Bee Custom Designs and they’re fabulous. You can check them out by clicking here! And, get this. If you don’t see what you like, just email Nicole at BeeCustom@verizon.net and she’ll make what ever you want. And not just for notes to lonely gal pals in February. You can tap into Nicole’s creative genius all year round for birthdays, showers, BBQ’s, the holidays, whatever! See, isn’t February getting better already?

Sunshine in a Bracelet

Sunshine in a Bracelet Here’s one sure fire way to warm up your winter, celebrate yourself, and wrap your mind in the warmth of spring. It’s JRae Jewels’ winter clearance sale. Owner and Bead Maker Extraordinaire Jessica Schmidt’s appreciation of art and keen sense of color have inspired her to create vibrant, one of a kind pieces using semiprecious stones, pearls and crystals. They’re all the rage from Boston to Boca! The warm glow of each unique piece is sure to melt your heart this February. And if you need more inspiration, JRae’s winter collection is now available at nearly half the price. Click – really fast – right here to start shopping now.

Passport to Style

Passport to Style What better way to muddle through the month of February than to make some fabulous plans for spring? We all need something to look forward to, right? If you’ve been to our Fabulous In Full Force events before, you know they are all about fashion, friends and fun. Well get ready to watch us take that event to a whole new level!

Get ready for CambridgeSide Galleria'’s Passport to Style event on Thursday, April 30th, 2009 from 5 to 9 p.m. where local fashionistas are invited to travel to stylish destinations. You can check out the details by clicking here and be sure to check back often because this event is going to fill your passport with stylish fun!

Facebook Does Well By Doing Good!

Stong women Strong Girls Feeling guilty about all the time you spend on facebook these days? Relief is here! By now you all know that I love facebook. It’s my personal pet rock of 2009 and a marketer’s dream come true. Savvy businesses that want to create a dialogue with their consumers are also tapping into facebook. But some companies are doing it better than others. Take CambridgeSide Galleria for example. Their facebook page – which launched this week – is chocking up fans to benefit a great cause.

Strong Women, Strong Girls builds upon the lessons learned from strong women throughout history to help girls and young women become strong women themselves. Isn’t that awesome? CambridgeSide Galleria surely agrees. So they are donating $1 for every new fan that joins their facebook page by Valentine’s Day until they reach $5,000. So click here and log on ladies to become a fan of CambridgeSide Galleria. Then roam guilt-free knowing that you’re benefitting a tremendously good cause!

Walk the Red Carpet you Fabulous Girl!

Walk the Red Carpet you Fabulous Girl Here’s your ticket to end February in a really fabulous way. You have two choices. You can either sit at home on the couch in your pjs watching Oscar Night with little or no fanfare. Or you can throw on a fabulous frock and walk the red carpet like all the other beautiful people in Hollywood … right here in Boston. It’s the Ellie Fund’s 12th Annual Oscar Night® America party on February 22, 2009 at The Langham Hotel. This exclusive black tie event benefits The Ellie Fund’s Care for the Caregiver program and all the amazing things they do – from providing free rides to medical appointments, daycare, house cleaning, grocery shopping and more for Massachusetts breast cancer patients and families. The event features celebrity hosts, gourmet food, glamorous gift bags, entertainment, and the Academy Awards® broadcast on huge video screens straight from the red carpet! So ditch the pjs and click here to buy your tickets today or risk being left behind the velvet rope once again this year!

Or If You Don’t Like to Walk On the Glamorous Side

Or If you Don't Like to Walk on the Glamorous Side Walk your internal red carpet instead with this motivational t-shirt that will be sure to make you feel like Angelina Jolie. After all, everyone should feel like they’re walking the red carpet, imagined or not! This gem of a shirt is part of the Emotional Armor line created by Jennifer Dalton Hoffman. Emotional Armor is a unique lifestyle messaging company that places simple, yet empowering words on unexpected canvases like t-shirts, belt buckles, necklaces, and running shoes. This shirt in particular pushes the diva in all of us to love ourselves just a little more every time we wear it. What’s more, the net profits from the sale of these cute-tees and other accessories are contributed to groundbreaking efforts in violence prevention. You can purchase them online at www.emotionalarmor.com or at any of the fabulous boutiques listed on the site. Also be sure to check out the new supply at The Hingham Coop at 57 South Street in Hingham Square.

About In Full Force

In Full Force is a team of marketing professionals who work tirelessly to drive your customers - In Full Force - to fabulous products, services, and locations. We love tackling marketing challenges, creating innovative solutions, and producing amazing results that excite and engage consumers and wow our clients. As a result of our passion and innovation, we now find ourselves producing some of the most exciting women-focused events in Boston and beyond. We’re excited to continue to improve upon our products to create events that change lives and create remarkable opportunities. It’s a rapidly changing world out there. In Full Force stands poised to react quickly and intelligently to make sense of your marketplace and clearly and cleverly communicate your brand. Whether you need a chic print ad concept, an attention-getting website, information about and access to the most fabulous products and services for women, or a smashing event concept to leave a lasting impression, In Full Force is standing by to make it happen for you!